![]() ![]() Since it’s impossible to cover all the stores across the country, the team created a microsite that allowed small business owners to generate their own versions of the ads, with Shah Rukh Khan ’himself’ using owners’ stores’ names in ads that could be easily posted on social media and other platforms.Ī total of 130,000 ads were created featuring 2,000 stores which gained 94 million views across YouTube and Facebook. Wavemaker Content is a specialist practice within Wavemaker set up to extract the most value for clients from these content-rich media plans. ![]() Wavemaker developed the media plan and worked with Google and YouTube to optimise ad reach and engagement.Īds were targeted to consumers based on their geolocation, promoting only nearby small businesses. The AI-powered, hyper-personalised ads featured more than 2,000 grocery, retail, consumer electronics, home décor, clothing, furniture and jewellery stores across the country. ![]() In fact, we are responsible for one in every three ads you see globally. Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. Ogilvy produced ads for small stores that ‘featured’ the famous actor asking passers-by to shop locally for Diwali. Wavemaker Gurgaon, Haryana, India1 month agoBe among the first 25 applicantsSee who Wavemaker has hired for this roleNo longer accepting applications. Filed in January 15 (2016), the MEC WAVEMAKER covers Media market research and consultation planning. In 2021, the team updated the data-driven campaign, using machine learning to create advertisements that served both Cadbury and thousands of local businesses, all given support with the enthusiastic help of Cadbury’s brand ambassador and Bollywood’s biggest star, Shah Rukh Khan. MEC WAVEMAKER is a trademark of WPP Properties. So Ogilvy and Wavemaker, together with Cadbury Celebrations, worked side-by-side in 2020 on the #NotJustACadburyAd campaign to lend a helping hand. The COVID-19 pandemic has had a particularly severe impact on smaller businesses in India. ![]()
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